Title: DYNAMIC AND PROFFESSIONAL EDUCATIONAL CENTRES FOR EFFECTIVE CULTURAL MANAGEMENT

Acronym: EDUCATIONAL CENTRE


BACKGROUND
Cultural heritage is an important factor of social communication and recognizable mark of national, regional and local citizenship. The cultural heritage (mostly non -movable) of Slovenia is very rich and beautiful but unfortunately abandoned and usually a »geto« of socially threatened families. Within our organisation we have proved with the ongoing revitalisation and adaptation of Castle Trebnik that cultural heritage should be available to anyone who are creatively ambitious to realize, activate and popularise cultural heritage potentials.

The basic condition for successful realization of above mention statements are professionally skilled and practically oriented human resources who won't be able just to notice the potential of individual cultural projects but will be skilled enough to take over the management of it's implementation and generate economical outputs. On the other hand the major worldwide changes that have taken place since the second half of the 1980 in the economic, technological and cultural environment have entailed new requirements in the cultural professions and in the training of cultural development specialists. There is an increasing emphasis on ensuring that the initial professional and technical education of future cultural sector professionals include appropriate management educational elements. The term »cultural management« is appearing in slovenian cultural sphere quiet often but according to recent situation we establish it is lacking, insufficient, even underdeveloped and mostly in hands of national institutions which play the role of guidance and therefore (not)willingly create passive development role. Within this project we would like to upgrade the national level on regional level - to provide operational and implementational support in practical and teoretical learning and training in cultural management which will enable concrete and individual cultural projects faster, more efficient and permanent implementation of settled goals.


PROJECT OBJECTIVE
is to establish a network of DYNAMICAL EDUCATIONAL CENTERS FOR CULTURAL MANAGEMENT where students/participants won’t be only passive recipients, but participants together with their professors in the creation of new professions. Such center will be developed in Slovenia on Castle Trebnik within 1 year and with co-organisers support in the frame of transfering the know - how within international workshops (one in Spain and one in Poland). Within developed EDUCATIONAL CENTER for cultural managment we would like to educate and re - educate cultural staff in more economic - oriented cultural management.


WHO IS THE PROJECT FOR?
Within the project we would like to influence and » touch« following target groups:

a) JUNIOR MANAGEMENT CULTURAL STAFF - there is increasing trend of delegating management responsibility to more junior staff which need to have access to relevant management education and training.

b) CULTURAL PERSONNEL - they have roots only in art and cultural universities where practical training was neglected and they mostly build they professional work gathered from the field through research or case study research.

c) WIDER PUBLIC - through marketing activities wider public will be informed about the project and invited in cooperation. We expected interested individuals who don’t have professional cultural background but have the ambition and potential to work in cultural projects.